Point-of-Purchase Research Techniques | Integrated Research Associates

Techniques Utilized

Integrated Research's real world research expertise provides true consumer insights by utilizing one or more techniques to capture customer behavior and/or attitudes where the purchases and purchase decisions are made.

Behavioral

» Controlled Store Tests
» Controlled Market Tests
» Sales Tracking
» Merchandising Audit
» Product Pick-Up Service
» Point-of-Purchase Videotaping

Attitudinal

» Point-of-Purchase Interviews
» Post-Purchase Surveys
» Shop-Alongs
» Vitality Lab