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Sales Tracking
Provides sale and share data utilizing scanner and/or manual methodologies customized by Product, Category, Outlet Type(s), Time Period or Geography.

Integrated Research has the ability to track volume across a wide variety of trade channels utilizing either electronic Point-of-Sale data, manual sales audit or some combination of the two. Our research expertise, field coverage and retail access allow us to develop custom panels that address any of your sales data needs.

• Point-of-Sale Data - Obtained through retailer scanning systems
• Manual Audits - Combination of store inventory counts and delivery records to determine retail sales
• Delivery Audits - Wholesaler or warehouse deliveries

Applications

• Advertising evaluation test
• Sales barometer
• Pilferage/Shrinkage analysis

Outlet Types

Integrated Research has conducted these audits across a wide range of trade channels and accounts, including:

• Food
• C-Store/“Mom & Pop”
• Drug
• Mass Merchandiser (incl. Wal-Mart & Target)
• Hardware/Home Centers/Lawn & Garden
• Department & Appliance Stores
• Optical
• Wine/Liquor
• Bars/Restaurants
• Video Stores
• Other

Sales Tracking: Execution

Decades of custom sales tracking experience enables us to track sales in nearly any retail or service environment. Integrated Research will:

• Design appropriate research methodology
• Obtain trade cooperation
• Develop sample
• Secure data/conduct sales audits
• Provide ongoing trend reports
• Provide final report/sales projections

Sales Tracking: Reporting

Data is typically collected at the SKU level which can also be aggregated up to other desired levels. Reports are available down to the individual store level and typically include measures such as:

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