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Post-Purchase Surveys
Provides timely feedback from purchasers related to attitudes, usage and repurchase intent.

Feedback following the purchase of your products, particularly those products that are new or are being tested, can provide valuable insight into the purchase decision process, usage, likes/dislikes and the likelihood or barriers for repurchase. The fact that this feedback is from actual customers that made a conscious decision to purchase, versus respondents that are actively recruited and provided the product, means that the usage data is richer and more telling.

Post-Purchase Surveys: Applications

• Feedback on new or test products
• Build/refine a customer database or focus group panel
• Usage ratings
• Validation of concept research (BASES Test)
• Evaluate repurchase intent and potential hurdles

Post-Purchase Surveys: Design

Results are obtained using one of the following techniques based primarily on the sales velocity of the product in question.

1. Purchase Call-Backs
   Call-backs are conducted in conjunction with Point-of-Purchase Interviews. Permission for call-back survey is obtained during in-store interview with the call-back survey completed within a few days of the initial intercept.
    
2. On-Pack or In-Pack Surveys
   Custom on-pack or in-pack surveys are produced by Integrated Research specifically for the product being researched. Depending on the product characteristics (package size, velocity, distribution, etc.), one of the following alternatives is typically utilized to solicit feedback from purchasers:
• Survey Check
  Purchasers receive an actual check as part of an on-pack or in-pack questionnaire which becomes cashable once the survey is completed.
• Response Incentive
  On-pack or in-pack cards prompt purchasers to complete an online and/or phone survey (utilizing Interactive Voice Response - IVR) in exchange for cash, shopping gift cards or entry into a sweepstakes drawing.

Post-Purchase Surveys: Execution

Utilizing its extensive field network (either interviewers and/or merchandisers), Integrated Research can provide survey coverage or on-pack placement in any outlet or market. With either technique, it is assured that feedback is obtained from the product purchasers and users within a relatively short time period.

Integrated Research would take the lead in all aspects of the project's execution, including:

• Purchaser Call-Backs
• Developing in-store screener/questionnaire and call-back surveys
• Obtaining trade cooperation
• Executing surveys
• Generating tabulated reports
• Analyzing results & generating executive summary


• On-Pack or In-Pack Surveys
• Developing & producing surveys
• Placing on-pack “peel here” sticker
• Fulfilling respondent incentives
• Generating tabulated reports
• Analyzing results & generating executive summary

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