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Home > Techniques > Point-of-Purchase Videotaping
Point-of-Purchase Videotaping
Captures real world shopping and restocking behavior
Capturing footage of shoppers and/or store personnel in the real world provides quantifiable data on the behavior and interaction that takes place between your product and the customer at the first moment of truth. Understanding this interaction provides true insight into how consumers react to your product or initiative and how they behave prior to making a purchase decision.
A summary of the measures include:
- Customer Mix (Age, Gender, Ethnicity)
- Shopper Dynamics (Use of List, Companion Influence)
- Grab & Go vs. Thought Purchases
- Average Numbers Products Shopped/Purchased
- Fixture/Display/Kiosk Interaction
- Category/Brand Purchase Composition
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- Time Spent Shopping
- First Brand/Area Shopped
- Product Handling
- Shopper Conversion Rate
- Section Hot/Cold Spots
- Restocking Dynamics
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 Point-of-Purchase Videotaping: Design
Video footage is captured at the point-of-purchase utilizing Integrated Research's proprietary equipment which allows real world behavior to be captured in any location. Deliverables include a behavior summary report and near DVD quality clips of shoppers and/or restockers/associates interacting with your section, display or kiosk.
Point-of-Purchase Videotaping: Execution
Highlights of our experience and approach include:
- Initial Consultation and Research Design
- Market/Chain Recommendations
- Trade Authorization
- Equipment Set-Up and Testing
- Data Collection and Tabulation
- Quality Control – Mystery Shop Interviews and Field Test Questionnaire
- Footage Editing and Analysis
- Presentation of Results
Point-of-Purchase Videotaping: Attitudinal Overlay
Integrated Research's ability to conduct surveys at the point-of-purchase enables us to evaluate retail initiatives from multiple perspectives, allowing us to deliver both the “what” and the “why”.
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