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Line Extension

Objectives:

• Determine the viability of a new refrigerated cup product
• Line extension included:
  • New form, package, and stocking location
• Client not overall optimistic about the product's potential, and thus wanted to test in-store prior to moving forward.

Research Design:

• Controlled Store Matched Panel Test
• In-Store Product Demos

Key Learning:

• Product was an overwhelming success, and thus was rolled out following the test
• One of the client's leading success stories on Wall Street