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Optical Research
Integrated Research has been supporting the sales and survey research needs within the optical industry since 1996.

Experience

• Custom Panels
  Currently track sales of ophthalmic lenses and frames across a projectables sample of U.S. chain and independent dispensers.
• Eye Care Professional (ECP) Surveys
  In-depth surveys completed with eye care professionals to understand selling strategies and segment/brand opportunities.
• Prescription Eye Wearer Surveys
  Shopper intercepts conducted at the point-of-purchase to determine brand awareness, purchase decision factors and preferences concerning eye exams and spectacle lenses, frames and contact lenses.
• Shopper Marketing Research
  In-store test conducted to evaluate the impact of an interactive kiosk and its ability to increase category and brand awareness and sales.
  
• Concept Studies
  Prescription eyeglass concepts presented to qualified consumers at the point-of-purchase to evaluate their potential and to identify potential marketing hurdles.
  
• Ad Weight Studies
  Test executed to evaluate the impact of heavy-up advertising on sales utilizing matched test and control optical dispensers.
• Mystery Shopper Programs
  Study to understand dynamics surrounding ECP selling presentation and process to optical patients.

Research Techniques Utilized

• Merchandising Audit
  Verifies that the marketing program is executed to specification through physical audits in a representative sample of stores. Any observable condition can be measured, including distribution, location, facings, promotions, pricing, etc.
• Sales Tracking
  Provides projected sales and share information for specific optical categories on a national or regional level.
• Controlled Store Matched Panel Test
  Provides a statistically sensitive read on the incremental sales impact of the marketing program by utilizing historical sales and a matched store panel/group.
• Point-of-Purchase Observation & Intercept Interviews
  Quantitative research conducted at the point-of-purchase with shoppers observed browsing from a particular category.
• Post-Purchase Survey
  Provides feedback related to the use (i.e. quality, follow-up care) of the product and its intended repurchase.
• Videotaping
  Shopper behavior recorded at the point-of-purchase. Deliverables typically include a behavioral summary analysis in addition to edited and indexed footage from our state-of-the art digital recording systems.
• ECP Surveys
  Quantitative or qualitative surveys conducted with eye care professionals.
• Mystery Shopping
  Provides feedback on what ECPs are saying and presenting to their optical patients during a typical visit regarding product types, brands, add-ons, etc.

Potential Applications

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