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Optical Research
Integrated Research has been supporting the sales and survey research needs within the optical industry since 1996.

Experience

• Custom Panels
  Currently track sales of ophthalmic lenses and frames across a projectables sample of U.S. chain and independent dispensers.
• Eye Care Professional (ECP) Surveys
  In-depth surveys completed with eye care professionals to understand selling strategies and segment/brand opportunities.
• Prescription Eye Wearer Surveys
  Shopper intercepts conducted at the point-of-purchase to determine brand awareness, purchase decision factors and preferences concerning eye exams and spectacle lenses, frames and contact lenses.
• Shopper Marketing Research
  In-store test conducted to evaluate the impact of an interactive kiosk and its ability to increase category and brand awareness and sales.
  
• Concept Studies
  Prescription eyeglass concepts presented to qualified consumers at the point-of-purchase to evaluate their potential and to identify potential marketing hurdles.
  
• Ad Weight Studies
  Test executed to evaluate the impact of heavy-up advertising on sales utilizing matched test and control optical dispensers.
• Mystery Shopper Programs
  Study to understand dynamics surrounding ECP selling presentation and process to optical patients.

Think About Your Eyes

• Think About Your Eyes is a public awareness campaign focused on educating consumers on the importance of vision health. It is tracking eye exams and product sales to gauge the effectiveness of the campaign.

Research Techniques Utilized

• Merchandising Audit
  Verifies that the marketing program is executed to specification through physical audits in a representative sample of stores. Any observable condition can be measured, including distribution, location, facings, promotions, pricing, etc.
• Sales Tracking
  Provides projected sales and share information for specific optical categories on a national or regional level.
• Controlled Store Matched Panel Test
  Provides a statistically sensitive read on the incremental sales impact of the marketing program by utilizing historical sales and a matched store panel/group.
• Point-of-Purchase Observation & Intercept Interviews
  Quantitative research conducted at the point-of-purchase with shoppers observed browsing from a particular category.
• Post-Purchase Survey
  Provides feedback related to the use (i.e. quality, follow-up care) of the product and its intended repurchase.
• Videotaping
  Shopper behavior recorded at the point-of-purchase. Deliverables typically include a behavioral summary analysis in addition to edited and indexed footage from our state-of-the art digital recording systems.
• ECP Surveys
  Quantitative or qualitative surveys conducted with eye care professionals.
• Mystery Shopping
  Provides feedback on what ECPs are saying and presenting to their optical patients during a typical visit regarding product types, brands, add-ons, etc.

Potential Applications

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