Home > Applications > Consumer Insights

Consumer Insights
An in-depth understanding of the consumers' behavior and attitudes leads to better products, marketing and merchandising.

Consumer Insights: Research Techniques Utilized

• Point-of-Purchase Observation & Intercept Interviews
  Conducted in-aisle or on-site/on-premise immediately after the customer has made their purchase decision


• Exit Interviews
  Conducted after or just prior to shoppers/patrons going through the checkouts


• Post Purchase Surveys
• Purchaser Call-Backs
  To garner feedback from brand purchasers after they've taken the product home and used it. Typically tied into data collected during an in-store intercept phase.
• On-Pack or In-Pack Surveys
  A good alternative for slow/low velocity brands or categories. This method prompts customers to complete a mail-in or web based survey. Depending on the product characteristics (package size, velocity, distribution, etc), one of the following alternatives is typically utilized to solicit feedback from purchasers -
• Survey Check
  Purchasers receive an actual check as part of an on-pack or in-pack questionnaire which becomes cashable once the survey is completed.
• Response Incentive
  On-Pack or In-Pack cards prompt purchasers to complete an online and/or phone survey (utilizing Interactive Voice Response - IVR) in exchange for cash, shopping gift cards or entry into a sweepstakes drawing.


• Shop-Alongs
  Qualitative/ethnographic learning via an in-depth discussion with customers as they shop. This can be used as stand-alone learning or integrated with quantitative intercepts or other in-store research techniques.


• Videotaping
  Shopper behavior recorded at the point-of-purchase. Deliverables typically include a behavioral summary analysis in addition to edited and indexed footage from our state-of-the art digital recording systems.

Consumer Insights: Design

• Initial Consultation & Research Design
• Questionnaire Development
• Market/Chain recommendations
• Obtain necessary Retail Chain Authorization
• All Data Collection & Tabulation
• Full Analytic Services including descriptive and statistical analyses
• Presentation of Results

Consumer Insights: Execution

Integrated Research's niche in the research spectrum is in-store, on-site studies, including Point-of-Purchase interviewing. Highlights of our experience and approach include:

• Field coverage in over 150 US and Canadian markets
• Relationships with nearly every national and regional Supermarket, Drug, Mass Merchandiser, Warehouse Club and C-Store Chain
• The ability to work in any retail setting, including Home Improvement Centers, Consumer Electronic Stores, Restaurants & Bars, Pet Specialty Stores, and Optical Retailers
• Multiple Quality Control measures are built into every project, including mystery shopping each and every interviewer via a separate field staff network in every market

Back To Top