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About Integrated Research Associates

Thomas V. Schneider, President

Since 1991 we have been helping our clients better understand their customers by designing and executing research at the point-of-purchase, where the most critical decisions are made. We are one of the only research firms that truly “Integrates” both Attitudinal (Survey) and Behavioral (Sales) research to give our clients a more holistic answer to their marketing questions.

Integrated Research Associates was founded under the philosophy of becoming True Partners with our clients in the area of our specialty-Point of Purchase, Real World Consumer Insights. This is backed by our emphasis on hiring associates that are qualified as senior level consultants in the area of market research design, implementation and analysis. Our desire to achieve excellence in these three areas is the foundation on which we operate and the key component in our mission statement put forth at our inception over 17 years ago.

"To establish ourselves as the industry's best custom market research organization by providing a range of services and intensive senior-level consultation to a select group of manufacturers and retailers.”

June 11, 1991

We have been selected as the preferred supplier for many of the world's largest consumer product manufacturers and retailers due to our proven ability to design and execute research in a live environment. Our growth has occurred largely by word of mouth and is a byproduct of our expertise in this area and our consistent effort to be the best at what we do.